LONDON, ENGLAND - FEBRUARY 17: In this photo illustration, a man uses an Apple ipad tablet on February 17, 2011 in London, England. Apple sold two million ipads in the first two months of their launch in 2010. Worldwide iPad sales are expected to amount to 20 million in 2012. (Photo Illustration by Peter Macdiarmid/Getty Images)
The BlackBerry 10 mobile platform is seen after being unveiled January 30, 2013 at the New York City Launch at Pier 36. BlackBerry launched its comeback effort Wednesday with a revamped platform and a pair of sleek new handsets, along with a company name change as part of a move to reinvent the smartphone maker. Canadian-based Research in Motion said it had changed its name to BlackBerry as it launched the BlackBerry 10, the new platform aimed at helping the firm regain traction in a market now dominated by rivals. AFP PHOTO / TIMOTHY A. CLARY